Design work 2021 — 2025
Before AI, I was doing brand and visual design.
While studying Information & Finance Management at NTUT, I designed the visuals for almost every event my department ran. These are the event identity systems and posters from those years — the starting point for the UI/UX work, and later for deploying AI into customer workflows: first work out who is looking, then what they need to understand at a glance.
01Event identities · Event identity system
NTUT IFM Camp — “The Fool”
Camp lead & visual designer
The camp is named after the Fool tarot card. The sun facing upward, the pure lotus and the half-foolish jester in the key visual all carry the meaning of that card. The wordmark echoes the key visual’s linework, with serifs added to sharpen it.
- Two versions
- The dark version runs entirely in gold line on black; the light version only lifts the title and the blazing sun into accent colour, so the layout has a clear hierarchy.
- Camp shirts
- Campers wear coral blue and staff wear seaweed green, so roles read at a glance on site. Both colours come from the blue and green the department already uses, extending its brand colours.
- Merchandise
- The same elements extend to stickers, badges and cup sleeves. Each squad’s sticker follows the camp story and maps to a different tarot card — the Emperor, the Magician, the Priestess.
02Event identities · Event identity system
Three-department joint camp
Key visual & merchandise design
The camp story is set in the Middle Ages, so the key visual is a coat of arms: hand-drawn first, refined in Photoshop, then given a deliberately aged texture so it reads like something that survived from that era.
- Camp shirt
- The event-name logo on the front, a variation of the crest on the back, keeping the whole set in one style.
- Name tags
- Mixing fantasy with medieval literature: two pixel-art sets, one for staff and one for campers, each in six colourways.
Posters
Every poster answers one question first: who will stop and look?
Event and course posters for my department, student clubs, and outside organisations.
Now I apply the same thinking to AI.
Design taught me to look at things from the user’s side first. Now that means clarifying a customer’s workflow, defining acceptance, and deploying AI into it — a different subject, the same method.
See the AI work